Post by account_disabled on Feb 13, 2024 2:35:21 GMT -5
It gives you a buffer and reduces stress. You also need to be responsive. If your teammates approach you directly you need to respond quickly. The longer they wait the less supported they feel. This can be detrimental to your work culture. . Dont pay too customer Eggs. Do not keep them in the same basket. You should generate income from several different clients. Customer concentration is when one customer accounts for to of your revenue depending on your industry. This puts you at risk. Customer concentration can reduce the value of your business expose you to devastating cash flow risk and take away your leverage in rate negotiations. Plus most customers are harder to say no to because they make up such a large portion of your revenue.
This kind of expansion can take resources away Chad Email List from other customers hurting those relationships and your bottom line. Instead you need a stronger positioning based on a diverse customer base. This allows you to stay focused on your goals and provide the best possible service that is aligned with your goals mission and vision. Otherwise youll keep agreeing to random requests until your company essentially becomes an outsourced marketing department for your client. . Dismissal of Clients When Necessary You need to know when its time to say goodbye to a client. If a prospect or current customer exhibits any of the following signs you should fire them Bad product or service No amount of SEO can fix a bad product or service. No Trust Clients who reject every post you create overcriticize your writers and constantly berate your strategy dont get you results.
Poor cultural fit Avoid clients who dont align with your business goals mission or company culture. You can only fake it for so long. And everyone will resent you for trying. It can be hard to give up money especially if youve started freelancing and are used to the feast or famine mindset. However it is better to protect the integrity of your company and team than to allow customers to damage the foundations of your business. And its not worth burning out employees or risking other customers to keep a bad customer. . Drink the KoolAid If youre a digital marketer you need a great website and incredible content. If you dont how can you expect your customers to invest in SEO There are many great SEO agencies that are terrible at their marketing.
This kind of expansion can take resources away Chad Email List from other customers hurting those relationships and your bottom line. Instead you need a stronger positioning based on a diverse customer base. This allows you to stay focused on your goals and provide the best possible service that is aligned with your goals mission and vision. Otherwise youll keep agreeing to random requests until your company essentially becomes an outsourced marketing department for your client. . Dismissal of Clients When Necessary You need to know when its time to say goodbye to a client. If a prospect or current customer exhibits any of the following signs you should fire them Bad product or service No amount of SEO can fix a bad product or service. No Trust Clients who reject every post you create overcriticize your writers and constantly berate your strategy dont get you results.
Poor cultural fit Avoid clients who dont align with your business goals mission or company culture. You can only fake it for so long. And everyone will resent you for trying. It can be hard to give up money especially if youve started freelancing and are used to the feast or famine mindset. However it is better to protect the integrity of your company and team than to allow customers to damage the foundations of your business. And its not worth burning out employees or risking other customers to keep a bad customer. . Drink the KoolAid If youre a digital marketer you need a great website and incredible content. If you dont how can you expect your customers to invest in SEO There are many great SEO agencies that are terrible at their marketing.